Analytics & Tracking

Web Analytics and Tracking for Swiss Businesses

Web analytics and tracking with GA4 and Google Tag Manager: validate data quality, measure conversions and build a reliable basis for decisions.

When is Analytics & Tracking useful?

A clear reason helps define the brief. These situations can be useful starting points.

We examine the starting point and identify the questions to answer first.

We examine the starting point and identify the questions to answer first.

We examine the starting point and identify the questions to answer first.

The results make decisions and next tasks clear. We agree on the exact scope before starting.

Agreed deliverables and their contents
Deliverable	What you receive
Assessment	A documented baseline for Measurement plan.
Working documents	Practical recommendations for GA4 and tag management and Consent dependencies.
Next steps	Prioritised tasks, open questions and an approach to Quality assurance.

Four areas form the foundation. The depth depends on your goals, available data and agreed brief.

We examine Measurement plan in relation to your goals and derive practical checks and recommendations.

We examine GA4 and tag management in relation to your goals and derive practical checks and recommendations.

We examine Consent dependencies in relation to your goals and derive practical checks and recommendations.

We examine Quality assurance in relation to your goals and derive practical checks and recommendations.

Technical review does not replace legal privacy advice. We clarify consent requirements and responsibilities with your team.

We move from a clear question through the work to a shared handover.

Agree on goals, baseline, access and scope.

Review the agreed areas, develop recommendations and discuss open questions.

Review the results, prioritise tasks and agree on next steps.

What does Analytics & Tracking cost?

You receive a proposal for a defined scope. Effort, complexity and the support required determine the price.

How long does the work take?

We agree on timing once the brief is clear, accounting for access, reviews and technical dependencies.

What do I need to get started?

Your website and a short description of the challenge are enough for the first conversation. We agree on access afterwards.

Is implementation included?

That depends on the engagement. Analysis, implementation and ongoing support are described separately in the proposal.

Briefly describe your starting point. Together we identify a useful next step.