Duplicate content
We examine the starting point and identify the questions to answer first.
Content Strategy
Content marketing guided by SEO and strategy: understand search intent, plan relevant topics and create helpful content for your audience.
Discuss your project ↗A clear reason helps define the brief. These situations can be useful starting points.
We examine the starting point and identify the questions to answer first.
We examine the starting point and identify the questions to answer first.
We examine the starting point and identify the questions to answer first.
The results make decisions and next tasks clear. We agree on the exact scope before starting.
| Deliverable | What you receive |
|---|---|
| Assessment | A documented baseline for Content inventory. |
| Working documents | Practical recommendations for Search intent and topics and Briefs and planning. |
| Next steps | Prioritised tasks, open questions and an approach to Maintenance and evaluation. |
Four areas form the foundation. The depth depends on your goals, available data and agreed brief.
We examine Content inventory in relation to your goals and derive practical checks and recommendations.
We examine Search intent and topics in relation to your goals and derive practical checks and recommendations.
We examine Briefs and planning in relation to your goals and derive practical checks and recommendations.
We examine Maintenance and evaluation in relation to your goals and derive practical checks and recommendations.
Implementation and ongoing support are agreed separately. Deliverables, budgets and timing are defined in the specific engagement.
We move from a clear question through the work to a shared handover.
Agree on goals, baseline, access and scope.
Review the agreed areas, develop recommendations and discuss open questions.
Review the results, prioritise tasks and agree on next steps.
You receive a proposal for a defined scope. Effort, complexity and the support required determine the price.
We agree on timing once the brief is clear, accounting for access, reviews and technical dependencies.
Your website and a short description of the challenge are enough for the first conversation. We agree on access afterwards.
That depends on the engagement. Analysis, implementation and ongoing support are described separately in the proposal.
Briefly describe your starting point. Together we identify a useful next step.