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AI Search

Perspectives on search, performance and digital growth. Clearly explained, with practice in mind.

Google Search Console clicks and AI referral traffic from October to December 2025, with llms.txt implementation marked in October.

AI Search

Does llms.txt increase AI traffic? Our practical test

A practical test across Swiss WordPress websites: what happened to Google clicks, AI referrals and bot requests after implementing llms.txt.

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Google AI Mode start screen in Switzerland.

AI Search

Google AI Mode in Switzerland: how search is changing

Google brings conversational search to the DACH region. What AI Mode does and what it means for SEO, content and measurement.

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