SANDBLUE / INSIGHTS
Insights on SEO, AI Search and Performance Marketing
Explore insights on SEO, AI search, analytics and performance marketing, with clear explanations and practical approaches for your website.
SEO
What does an SEO audit achieve – and when is it worthwhile?
When analysis is useful, what results you should expect and how findings become practical tasks.
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AI Search
Does llms.txt increase AI traffic? Our practical test
A practical test across Swiss WordPress websites: what happened to Google clicks, AI referrals and bot requests after implementing llms.txt.
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AI Search
Google AI Mode in Switzerland: how search is changing
Google brings conversational search to the DACH region. What AI Mode does and what it means for SEO, content and measurement.
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AI & Content
Generating art with AI: DALL·E and Midjourney compared
A visual experiment from 2022: two AI models interpret a robot woman in the style of Gustav Klimt.
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E-Commerce
Payment methods in Swiss online shops: the 2020 study
Credit cards, invoices, TWINT and payment providers: a look at the ZHAW survey of Swiss online retailers in 2020.
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Social Media
Restricted Instagram hashtags: historical list and context
A historical hashtag list from 2021–2024, with context on restricted results and how to assess warnings.
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