Vague content
We examine the starting point and identify the questions to answer first.
Generative Engine Optimization
GEO content optimization for AI search
Turn expertise into clear, useful content for AI search: direct answers, credible sources and structured explanations for people and generative engines.
Discuss your project ↗When is Generative Engine Optimization useful?
A clear reason helps define the brief. These situations can be useful starting points.
Unsupported claims
We examine the starting point and identify the questions to answer first.
Conflicting information
We examine the starting point and identify the questions to answer first.
What do you receive?
The results make decisions and next tasks clear. We agree on the exact scope before starting.
| Deliverable | What you receive |
|---|---|
| Assessment | A documented baseline for Questions and topics. |
| Working documents | Practical recommendations for Answer structure and Sources and entities. |
| Next steps | Prioritised tasks, open questions and an approach to Selected answer checks. |
What does the scope cover?
Four areas form the foundation. The depth depends on your goals, available data and agreed brief.
Questions and topics
We examine Questions and topics in relation to your goals and derive practical checks and recommendations.
Answer structure
We examine Answer structure in relation to your goals and derive practical checks and recommendations.
Sources and entities
We examine Sources and entities in relation to your goals and derive practical checks and recommendations.
Selected answer checks
We examine Selected answer checks in relation to your goals and derive practical checks and recommendations.
Mentions and answers vary by system, question and time. We document observations; inclusion or citation cannot be guaranteed.
How does the process work?
We move from a clear question through the work to a shared handover.
Define the brief
Agree on goals, baseline, access and scope.
Work and review
Review the agreed areas, develop recommendations and discuss open questions.
Hand over and move forward
Review the results, prioritise tasks and agree on next steps.
What should you know before starting?
What does Generative Engine Optimization cost?
You receive a proposal for a defined scope. Effort, complexity and the support required determine the price.
How long does the work take?
We agree on timing once the brief is clear, accounting for access, reviews and technical dependencies.
What do I need to get started?
Your website and a short description of the challenge are enough for the first conversation. We agree on access afterwards.
Is implementation included?
That depends on the engagement. Analysis, implementation and ongoing support are described separately in the proposal.
What would you like to change?
Briefly describe your starting point. Together we identify a useful next step.